“In Ride Along, Kevin plays a guy who uses his quick wit to navigate out of difficult situations,” said Doug Neil, Executive Vice President, Digital Marketing, Universal Pictures. The next time they need to get to their destination, Kevin will serve as their trusted co-pilot. To ride along with Kevin, they should simply update the Waze app on their mobile phone, then go to Settings > Sound and select “English – Ride Along” as their voice language. This promotion marks the first time in America that Wazers have been able to download special audio directions recorded by a celebrity. The film opens in theaters across the country on January 17, 2014. The partnership is in lead up to the release of Universal’s RIDE ALONG, the new comedy from the director and producer of Think Like a Man that stars Ice Cube and Hart. Universal Pictures and Waze, one of the world’s largest community-based traffic and navigation applications, announced today that Kevin Hart will be the very first celebrity voice featured in U.S.
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